Phase 1: AWARENESS
Asset type:
Pre roll video advertising
Channel:
Facebook & Youtube
Content:
“The interactive advertising would give out 2 options for the viewers to choose, between “Tình yêu” and “Váºt chất”.
The ads will also ask viewers the reason for choosing that option while clustering the viewers into different income segments.
The interactive advertising will also come with 2 hashtag for better recognition: #WomenWill #Tinhyeuhayvatchat”
Supporting Tactics:
Controversial Topic on Facebook Groups
launched Facebook Groups & Blogs to create community whose interest on “Tình yêu or Váºt chất” topic for further discussion
Digital advertisements
- Optimize the search engine
- Google ads (Display advertising, Search advertising)
- Youtube Ads (Teaser)
Microsite
KOLs, Youtubers, Influencers
