Understanding women's ability and desire in the 4.0 era, Women Will appears as a solution to solve all difficulties in the process of starting up and maintaining a business, developing and fostering their economic potential so that they can confidently find their own true happiness as making money is no longer a hindrance.

Strategic Approach

SITUATION

women treasure happiness, follow their emotions

TARGET AUDIENCE

Women still didn't find true happiness when they had reached high social status. They were so absorbed in making money that they lost the notion that true happiness comes from feeling loved and respected.

CHANGE

The definition of women in the 4.0 era no longer belongs to family, the house worker, but the one who can achieve financial freedom and have high life standard through operating their own business.