Phase 3: AMPLIFY
Asset type:
Series about happiness sharing: The value of happiness/The ways to happiness
Channel:
Facebook, Tiktok, Webinar
Content:
KOLs will share their feelings about happiness and the journey to happiness with a video about 4 minutes. The series also include a competition with rewards “1 million VND” for whose posts have the most likes, sharings. The posts have to comprise the hashtag #WomenWill -...#My Happiness Is..?
Supporting Tactics:
Promote content on social platforms:
On owned media channel
Increase coverage on social media
for the cast, brand ambassador or KOL of brand casting TVC
official
booking
​cast
Funds to support for women
Start-up program
Audiences are encouraged to share the program on social networks to spread their messages to their friends
CRS
​User generated content
KOLs, Youtubers, Influencers
