Phase 2: ENGAGEMENT

Asset type:

A TVC with full - 2 mins or shortened bumper

Tone and mood:

Emotional, heart-touching, profound

Message:

One day, I will truly say “I choose Happiness over Money”

Content:

I try my best, because in this life, I don't want to be with someone for money, and I don't want to leave anyone because of money. If asked between love and bread, which one to choose.

I will choose love, because bread I can buy myself. With a support program to promote women's economic potential, Woman Will appears as a provider to help women not need to balance happiness and money. From there, the woman will not miss any chance of happiness just because of financial worries and get true happiness.